Clara
Client
Bravado Health, OGK Creative
Services
Ideation, Branding, Illustration
Output
Animation, Video
Role
Creative Director, Illustrator
Clara (Care Liaison and Automated Recovery Assistant) is a digital emergency room assistant and recovery platform developed by Bravado Health. Tasked with creating a personality-driven identity around the product’s acronym, the project focused on making the experience more approachable and easier for consumers to understand. This included concept development, branding, and character design for an animated video introducing the product.
“Walking A Path” The line trailing off of the Clara logo serves to establish the foundation for each and every scene. It’s a symbolic timeline that connects every step of the discharge process by leading our character through the complex world of healthcare. This simple element visually implies that with the support of Clara, patients are given a distinct path to follow for good health.
In order to visually convey the moving parts that make up Clara, dynamic icons, emotes, and visual assets were developed to communicate emotion clearly and instantly, while remaining neutral and human-centered.
