Defining positioning and objectives within client, budget, and production constraints. Translating requirements and logistics into structured direction.
Developing concepts, campaign ideas, and creative solutions that form strong creative foundations for execution and development.
Leading the visual and conceptual expression of ideas from early concept through to output. Making creative decisions that balance strategy, goals, and execution.
Guiding concepts into finished work across a broad range of output channels. Aligning creative output with defined systems and production requirements.
Managing timelines, budgets, workflows, and production processes. Coordinating teams, vendors, and resources throughout production.
Guiding internal teams and external partners toward aligned creative output. Keeping projects moving forward through clear direction and feedback.
Full Sail University, Winter Park, FL
Brand development, visual direction, ideation and concept development, campaign strategy, client acquisition, vendor management, marketing strategy, budget oversight
Art direction, campaign development, team leadership, creative oversight, quality control, deadline management, vendor coordination
RFP creative, concept development, campaign execution, visual design, video production, account and vendor coordination
Art direction, concept development, design execution, production oversight, client and vendor coordination
Visual Design, campaign execution, presentation development, production